La Samaritaine, Paris Grand Re-Opening

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Live drawing session spread over 3 days celebrating the grand re-opening of the infamous La Samaritaine. Invited by the global event and experiential communication group Audtioire, based in Paris, my role also included creating a series a drawings for an in-store illustrated map, limited edition print and drawings for an augmented reality experience. The store re-opened after a 16-year-long wait amidst a series of further delays and obstacle during the COVID-19 era. Regarded as the temple of Parisian lifestyle, located just off the Pont Neuf along the River Seine, the Paris store is brimming with luxury brands and was famously too the location on which Émile Zola's fictional Le Bon Marché was modelled in his novel Au Bonheur des dames.

Walls & Windows
@
La Samaritaine, Paris
Gallery:
Client:
Auditoire
Auditoire
Curator:
1st
Photographer:
Stephane Sby Balmy
Stephane Sby Balmy
2nd Photographer:
Press mention:
Numéro
Numéro